Being found
AEO
Answer engine optimisation.
What is AEO?
AEO (answer engine optimisation) is writing and structuring a website so that search engines and AI assistants can lift a direct answer from it. Where SEO aims for a ranking, AEO aims to be the sentence Google or ChatGPT quotes when someone asks a question.
What it means for a small service business
Buyers increasingly ask a question and read the answer rather than clicking ten links. If your website says "we offer a range of services", there is nothing to quote. If it says "Hartley Electrical charges £180 for an EICR on a three-bed house in Chorley", that sentence can be the answer. AEO is mostly writing plainly, naming the business inside each fact, and putting prices and answers on the page.
Does your business need to do anything about AEO?
Yes, and it costs nothing extra if the website is written properly in the first place. It is the reason Sydex pages open with a direct answer and publish prices.
See also
Act on it
The tools and guides that deal with AEO on this website, then the free review if you want it looked at properly.
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