Being found

AI visibility

Whether AI assistants know and recommend a business.

UPDATED 3 SEPTEMBER 2026

What is AI visibility?

AI visibility is the degree to which AI assistants such as ChatGPT, Perplexity and Google’s AI Overviews know a business exists, describe it accurately, and recommend it when someone asks who to hire. It is measured by asking the assistants the questions customers ask and reading what comes back.

What it means for a small service business

Most small businesses have three possible results: named (the assistant recommends you), known (it can describe you but recommends others) or invisible (it finds almost nothing). The middle one is the common case and the most fixable: the assistant has read your website and found nothing worth quoting.

Does your business need to do anything about AI visibility?

Find out first. It takes a minute and it is free, and the answer is usually the most persuasive page of any Sydex pitch.

See also

Act on it

The tools and guides that deal with AI visibility on this website, then the free review if you want it looked at properly.

Check your AI visibility now →Get your free review