Sydex guides
Guides for fixing an old website.
How to track where your new jobs are coming from
Which marketing pays for itself? The biro-and-a-question method, tracking to the invoice not the enquiry, and the three numbers to look at every Friday.
Read it →How to tell if your website is driving away customers
Visitors judge your site in 50 milliseconds, 75% judge your credibility by design alone, and the ones it loses never tell you. The ten-second side-by-side test that shows you the verdict.
Read it →Why your website fails to convert visitors into phone calls
The number that will not tap, the dead landline, the fear of ringing a stranger, and the missed call that rings the next business instead. Three fixes, most of them free.
Read it →How to get more leads from your website without spending more on ads
Same traffic, more enquiries: the conversion maths, the fixes that cost nothing this week, the response-speed trap, and the honest point where patching an old site stops working.
Read it →Why your local business website is not showing up on Google Maps
Getting on Google Maps is free and takes 20 minutes. If you are set up and still invisible, the problem is usually the website behind the listing. The fix, in plain English, with prices.
Read it →Seven signs your website is too old, and what each one is costing you
How to tell if your website is too old: seven concrete signs, what each one costs a small service business, and what fixing it properly involves. Plain English, with prices.
Read it →What a new website should cost a small service business in the UK
Real 2026 numbers for what a small business website costs in the UK, why agency pricing is so murky, and what you should actually get for your money. Includes published Sydex prices.
Read it →Your customers are asking ChatGPT who to hire. Does it say your name?
AI assistants now recommend local businesses by name. How ChatGPT, AI Overviews and Perplexity choose who to mention, why most small business websites are invisible to them, and how to fix it.
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