Being found
GEO
Generative engine optimisation.
What is GEO?
GEO (generative engine optimisation) is the practice of getting a business named and recommended inside answers written by AI systems such as ChatGPT, Google’s AI Overviews, Perplexity and Copilot. It is the newest of the three terms and overlaps heavily with AEO.
What it means for a small service business
When a customer asks an assistant "who is a good accountant in Preston", the assistant assembles an answer from websites it can read and trust. GEO is making sure yours is one of them: clear services, published prices, consistent name and address everywhere, structured data, and real reviews it can find. Agencies are starting to sell GEO as a separate service. It is not; it is the same well-built website.
Does your business need to do anything about GEO?
If your customers are under sixty, some of them already ask an assistant before they ring. That share only grows. Check where you stand with the free tool before deciding.
See also
Act on it
The tools and guides that deal with GEO on this website, then the free review if you want it looked at properly.
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