Measuring it
Click-through rate
How many who saw you actually clicked.
What is Click-through rate?
Click-through rate (CTR) is the share of people who saw a result and clicked it. In Search Console it shows how often your listing was shown for a search and how often it earned the click. Position one earns roughly a fifth to a quarter of clicks; position ten earns almost none.
What it means for a small service business
A poor CTR on a good ranking usually means a dull title or description. A good CTR on a poor ranking means the listing is working harder than the page deserves. Both are fixable without touching the ranking.
Does your business need to do anything about Click-through rate?
Look at it in Search Console once a quarter for your top ten searches.
See also
Act on it
The tools and guides that deal with Click-through rate on this website, then the free review if you want it looked at properly.
Get your free review