The website itself
301 redirect
Forwarding an old address to a new one.
What is 301 redirect?
A 301 redirect is a permanent forwarding instruction: anyone, human or search engine, who asks for an old page address is sent to its new one. It carries the old page’s search standing across, so a rebuilt website keeps the rankings the old one earned.
What it means for a small service business
This is the step that separates a rebuild that keeps its Google standing from one that throws it away. Every old address that had visitors needs a forward to the closest new page. Miss it and the phone goes quieter after launch, not busier.
Does your business need to do anything about 301 redirect?
Whoever rebuilds your website must map every old address. It is on the Sydex go-live checklist by name.
See also
Act on it
The tools and guides that deal with 301 redirect on this website, then the free review if you want it looked at properly.
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