The website itself
404 page
What a visitor sees when a page does not exist.
What is 404 page?
A 404 is the response a website gives when the page asked for does not exist. A 404 page is what the visitor sees at that moment. A bare server error loses them; a proper one says what happened and offers the way to what they wanted.
What it means for a small service business
Old links from directories, emails and Google to pages that were deleted in a redesign land here every day. Each is a buyer arriving with intent. The page should keep them.
Does your business need to do anything about 404 page?
Yes, one designed page, and forwards for any old address that still gets visits.
See also
Act on it
The tools and guides that deal with 404 page on this website, then the free review if you want it looked at properly.
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