Being found
NAP
Name, address, phone, identical everywhere.
What is NAP?
NAP stands for name, address and phone number. Google and the AI assistants compare these across your website, your Google Business Profile, directories and social pages, and treat mismatches as doubt about which business is which.
What it means for a small service business
"Hartley Electrical Ltd" on the website, "Hartley Electrics" on Google and an old mobile number on Yell is enough to weaken every one of them. It is dull, it is common, and it is fixed in an afternoon.
Does your business need to do anything about NAP?
Yes. One exact form of the name, address and number, used everywhere, checked once a year.
See also
Act on it
The tools and guides that deal with NAP on this website, then the free review if you want it looked at properly.
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