Being found

Google Business Profile

Your free listing on Google Search and Maps.

UPDATED 3 SEPTEMBER 2026

What is Google Business Profile?

A Google Business Profile is the free listing that Google shows for a business on Search and Maps: name, address, hours, phone, photos, reviews and a link to the website. It feeds the map pack and is often the first thing a buyer sees, before the website.

What it means for a small service business

Many small businesses have a profile they never claimed, with the wrong hours, no photos and reviews nobody answers. It is the shop window Google built for you, and it is doing you harm if it is bare. Claiming it takes ten minutes.

Does your business need to do anything about Google Business Profile?

Yes, always, and in your own Google account, not an agency’s. It is part of every Sydex go-live and stays yours.

See also

Act on it

The tools and guides that deal with Google Business Profile on this website, then the free review if you want it looked at properly.

Find your listing and get the review link →Get your free review