Being found
E-E-A-T
Experience, expertise, authority, trust.
What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. It is the standard Google’s human quality raters use to judge whether a website deserves to be believed, and it shapes what Google’s systems reward: a named real person, real qualifications, real reviews, a real address.
What it means for a small service business
It is the reason an anonymous website with stock photos loses to one with the owner’s name, face, registration number and twenty years of dated photos of actual jobs. For a small business it is the easiest thing to have and the most commonly missing.
Does your business need to do anything about E-E-A-T?
Yes. Put your name, your registrations and your real work on the website. It is what buyers want too.
See also
Act on it
The tools and guides that deal with E-E-A-T on this website, then the free review if you want it looked at properly.
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