The website itself
HTTPS
The padlock, and why a website without it is marked unsafe.
What is HTTPS?
HTTPS is the secure version of the web’s transfer protocol. It encrypts what passes between a visitor and a website and proves the website is the one it claims to be. Browsers mark any website still on plain HTTP as "Not secure" next to its address.
What it means for a small service business
A form on an HTTP website sends whatever is typed in the open. Beyond the risk, the "Not secure" label costs trust in the first second, and Google ranks HTTPS pages ahead. Certificates are free now; there is no reason to be without one.
Does your business need to do anything about HTTPS?
Yes, always. If your website still shows the warning it is a ten-minute fix at the host.
See also
Act on it
The tools and guides that deal with HTTPS on this website, then the free review if you want it looked at properly.
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